(MENAFN- Brazil-Arab News Agency (ANBA)) São Paulo – Households & Toiletries Mfg.Co. (pictured above) from Jordan closed a deal during APAS Show with a Brazilian distributor. This is the first time the Sukhtian group company participates in this business show to try and break into the local market. 'We closed a deal with a distributor from Rio de Janeiro but are still networking. We have now six or seven good contacts to distribute in Brazil. It is a very big country and we hope one day we need more distributors for other states,' said regional sales manager William Bieler.
The brand participated in the show that ended this Thursday (9) in the Arab Brazilian Chamber of Commerce stand. According to the regional sales coordinator Thaer Alshaar, they struck up contacts over different products of the company, which range from personal items such as shampoos and soaps to cosmetics. Now it is time to follow up with each potential client and determine future partnerships. This was the first time the Arab Brazilian Chamber brought a non-food industry to its stand at APAS Show.
For the Arab Brazilian Chamber Marketing director Janine de Menezes, it was extremely important for the chamber to participate in this event. 'APAS has once more proved to be a very important show for the food and beverage industry thanks to the high flow of business generation and the important visits to the stand, as well as the high-quality exhibitors. I think participating was extremely relevant because our exhibitors told us they were glad with the results, she said.
'The Arab Brazilian Chamber has played its part to foster trade interchange between Brazil and the Arab countries, besides having brought a little of the Arab culture and architecture to the show, even winning the 1st place as Best International Stand in the show , an award we received with great honor because it is in accordance with the chamber's goal to connect Brazilians and Arabs and foster the economic, social and cultural development,' added Menezes.
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Dubai Exports had around 20 meetings and presented five brands to potential clients" /> Huilerie Loued CEO Abdessalem Loued" /> The Arab Brazilian Chamber won the Best International Stand award" /> William Bieler (L) and Thaer Alshaar, from Households & Toiletries Mfg.Co." />
Another exhibitor at the stand was the trade promotion agency Dubai Exports. It had approximately 20 meetings, where five brands were presented to potential clients. 'Thinking in terms of B2B, we made 100 contacts (5 brands x 20 meetings), and we had great opportunities!' Dubai Exports specialist Zilda Rosa.
She explains the stand received visits from large São Paulo companies, as well as distributors and representatives of supermarkets from the South and Northeast region, as well as Minas Gerais and Rio de Janeiro. 'I think the stand has also helped because it is pretty and many people didn't know what it was until they'd stopped to see and found out about the products,' she added.
Tunisian olive oil company Huilerie Loued consolidated its partners in Brazil, where it has worked for about an year. According to the CEO Abdessalem Loued, they could change business cards with over 120 contacts. 'I got to meet my distributors and now we have new potential clients. I intend to come back to Brazil to follow on these contacts here,' highlighted the executive, who brought the brand Riviere d'Or, which is already present in more than 65 countries.
Translated by Guilherme Miranda
Thais Sousa / ANBA
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