All whipped up! 'Tornado omelette' TikTok trend leads to a spike in egg sales, Waitrose figures reveal - and here's how YOU can recreate the dish at home

  • The 'tornado omelette' TikTok trend has contributed to a spike in egg sales
  • Dish involves twisting an omelette mixture into a 'tornado' tower 
  • Waitrose Food & Drink report reveals egg sales jumped 22% this year 

The 'tornado omelette' TikTok trend that involves twisting a whisked egg mixture into a camera-ready 'whipped' tower has contributed to a spike in egg sales, according to Waitrose. 

The supermarket's annual Food & Drink report reveals how sales in eggs jumped 22 per cent this year - a dramatic increase from the 3 per cent annual increase it has witnessed since 2016. 

Experts credit at least part of the spike to the rise in popularity of 'tornado omelettes', which started as a culinary trend in the US before finding UK fans. 

A tornado omelette is created by using chopsticks to twist a whisked egg mixture in a hot pan. As the mixture cooks, the omelette begins to keep the 'spiral' or 'tornado' shape. 

Step-by-step: Easy guide to making your own tornado omelette at home

Step-by-step: Easy guide to making your own tornado omelette at home

All whipped up! The 'tornado omelette' TikTok trend that involves twisting a whisked egg mixture into a camera-ready 'whipped' tower has contributed to a spike in egg sales, according to Waitrose. Pictured, a 'tornado omelette' as created by a TikTok chef

All whipped up! The 'tornado omelette' TikTok trend that involves twisting a whisked egg mixture into a camera-ready 'whipped' tower has contributed to a spike in egg sales, according to Waitrose. Pictured, a 'tornado omelette' as created by a TikTok chef

Whip up a tornado omelette!  

Recipe from Waitrose executive chef Martyn Lee 

Ingredients

  • 3 medium eggs
  • ½ tsp butter
  • 1 tsp chopped fresh tarragon (optional)
  • 1 tsp chopped fresh chives (optional)
  • 1 tsp chopped fresh flat-leaf parsley (optional)

Method 

  1. Make sure you start with a really good non-stick pan, you need the omelette to be able to glide smoothly! I also always use metal chopsticks, the wooden chopsticks tend to get stuck and that's when you get a tear in the omelette!
  2. You want to get the pan to a medium/hot heat so the bottom layer sets first. Now comes the fun bit! Keep the chopsticks 2 - 3 cm apart and shake the pan gently whilst swirling
  3. When it starts to resist, stop swirling and allow any liquid egg to continue cooking. This should give you that Insta-worthy swirl.
  4. Traditionally you would then drape the omelette over a mound of fried rice which you press into a ramekin or small bowl for shape or alternatively you can place on top of toast for a beautiful brunch dish!
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Originally part of a Korean dish 'tornado omurice', the omelette is traditionally served over a bowl of rice and topped with curry. 

However western amateur chefs have taken the recipe and adapted it, often serving the tornado omelette on top of toast to create a breakfast dish. It can also be served with noodles. 

Waitrose said of the food trend: 'It may resemble a giant yellow Walnut Whip but it tastes sensational.'   

STEP ONE: Pour the whipped egg mixture into a pan and let the base layer set slightly. Take two chopsticks and use them to pinch the mixture

STEP ONE: Pour the whipped egg mixture into a pan and let the base layer set slightly. Take two chopsticks and use them to pinch the mixture

STEP TWO: Hold the chopsticks in one hand and maintain an even 3-4cm distance between the tips. Using your other hand, take the handle of the pan and twist it around

STEP TWO: Hold the chopsticks in one hand and maintain an even 3-4cm distance between the tips. Using your other hand, take the handle of the pan and twist it around

STEP THREE: Once you start to feel some resistance, gently remove the chopsticks and allow the rest of the runny egg at the top of the tornado tower to set

STEP THREE: Once you start to feel some resistance, gently remove the chopsticks and allow the rest of the runny egg at the top of the tornado tower to set

FINAL RESULT: A tower of twisted egg, which can be served with rise, noodles or toast

FINAL RESULT: A tower of twisted egg, which can be served with rise, noodles or toast

The supermarket chain, which is part of the John Lewis Partnership chain, said customers' regular shopping and eating habits have been 'fundamentally reshaped' by the pandemic, and that families have seen a dramatic shift in attitudes to health, and mental wellbeing in 2020. 

How have we been eating in lockdown? 

FORAGING

This trend is a box-ticker for all families. It's healthy and fun, it keeps the children occupied, it happens outdoors and it comes with a large dollop of nostalgia. From blackberries to sloes, many of us are foraging again. UK-wide social media interest is up 89% on the year.

SLOW IT DOWN

More home working has super-charged the trend for slow-cooked meat, with searches 46% up on Waitrose.com and sales of oxtail up a hearty 258%. Slow-cooking cuts are great value, fool-proof, and can deliver deceptively fancy results.

WINTER BBQS

Al fresco eating could stick around after social distancing measures disappear. After all, we've invested in the pizza ovens, mushroom heaters and fire pits that make it so fun. For an on-trend BBQ, look to Korean and Thai cuisines.

ASIAN ESSENTIALS

Store cupboard essentials from Asia are the fastest growing of our Cooks' Ingredients range. They're as tasty as they are versatile, and have been a massive hit over lockdown. Chinese Rice Vinegar is up 194%, Mirin Rice Wine is up 188% and Japanese Rice Vinegar is up 180%.

POSH COFFEE AT HOME

Popping out for a cup of coffee has been tricky this year. So we've all become baristas at home. UK social media mentions for coffee machines are up 14%, while sales of 'bean to cup' coffee machines are up 64% at John Lewis, and coffee beans by 44% at Waitrose.

PRESERVING AND FERMENTING

This mega-trend combines three smaller trends: experimenting with techniques, reducing waste and making use of seasonal gluts of products. Preserving is where it's at right now. UK social media mentions of preserving and fermenting are up by 28%. Searches on Waitrose.com for 'pickling' are 222% higher.

ORGANIC FOOD

Provenance, animal welfare, taste and value have never mattered more. Sales from our Duchy range are up 13% in total, while sales of organic chickens are up 42% and vegetables are up 23%. Every hour we sell 375 bags of Waitrose Duchy Organic carrots from our shops or website.

BRITISH SEAFOOD

Clams, cockles, mussels and oysters are back. Sales of British seafood have tripled over the last six months. Sorry to appear shellfish, but we can't get enough of them. 

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Waitrose said it expects many trends which emerged during the pandemic to continue to grow in 2021 which included cooking for longer, Zoom cooking lessons and stocking up on Asian store cupboard essentials.

Almost 70 per cent of customers who shopped online during the pandemic said they expect to do so next year, even if current restrictions are lifted.

Waitrose executive director James Bailey said many changes in consumer habits had already begun to be noticed before the pandemic hit, so are 'unlikely to reverse'.

'The rise in online shopping is a good example of the pandemic really accelerating a trend which was happening anyway,' he said.

'We've had feedback from a lot of customers who previously might not have planned to use online but now had to, who have essentially been converted.

'It is obviously very early to suggest what will be permanent and stay next year, but we are confident online is an area which will continue to grow.' 

The report also revealed that shoppers were using their increased free time at home to cook meals that take significantly longer - with cooking becoming the new commute to help people wind down after work. 

It added that sales of meat which typically needs to be cooked slowly had increased, such as oxtail, which saw sales more than triple over the year.

Waitrose added customers had spent more on items which they would typically eat and drink outside of their homes.

Sales of coffee beans jumped by 44 per cent as customers were consuming coffee at home which they might typically have bought from chains near their offices instead.

Despite the UK suffering its sharpest economic drop on record following the pandemic, Mr Bailey said there was a growth in demand for luxury items because a lack of holidays or social events had given some people more money to spend on groceries.

'It was unusual because we saw double-digit growth of our essential range, which traded really well all year, but also on higher-end lines too,' he said.

'Luxury products and meals did well because people still had a desire to treat themselves during lockdown.'  

As well as foraging for fresh food, the study also found a new love for preserving and pickling as part of a revival of home cooking.

It said: 'This mega-trend combines three smaller trends: experimenting with techniques, reducing waste and making use of seasonal gluts of products.

'Preserving is where it's at right now. UK social media mentions of preserving and fermenting are up by 28 per cent. And searches on Waitrose.com for 'pickling' are 222 per cent higher.'

It comes after Lakeland's Food and Drink report found  bread-making, pizza ovens and food saving & storage made up the hottest topics of 2020 with sales up 130 per cent, 68 per cent  and 53 per cent on last year respectively. 

However products for on the go, ironing boards and covers and baking decorations all fell out of favour this year, while cooking and baking for children saw a huge rise.   

More than half of children baked a cake while over a third of adults said they had baked bread at home in the last six months.  

In recent years, as more consumers recognise freezing as one of the best ways to save food waste and guarantee freshness, freezing has become fashionable once again.   

Social media hit! Instagram users in the UK and US show off their tornado omelettes online

Social media hit! Instagram users in the UK and US show off their tornado omelettes online

After a pretty tough 2020, people seem determined to get to grips with the next 12 months by trying to improve their health, their finances and prepare for the year ahead by cleaning their home and batch cooking. 

Although most consumers won't be denying themselves a bit of pleasure, as the report reveals only a relatively small number are taking on the challenge of Dry January or Veganuary. 

Steve Knights, CEO of Lakeland said: 'It's safe to say that 2020 has been very different to what any of us expected it to be. With the challenges of Covid-19 and lockdowns leading to most of us spending more time in our own homes, our 2020 

Variety: The omelette can be served as a breakfast (top) or over rice with curry (below)

Variety: The omelette can be served as a breakfast (top) or over rice with curry (below)

'Lakeland Trends Report explores how this affected our cooking and baking habits. Our survey polled 3,000 people to discover the impact that cooking, baking and cleaning has on their lives and, along with our own customer insight, our report provides an in-depth look at the state of the nation's homes. 

'We've explored how lockdown led to many people discovering a new love of baking, the emergence of the well-being trend, the continued rise in demand for eco-friendly products (including Christmas crackers!), and much more. It's always fascinating to learn more about what makes us tick and our report explores the hot topics of 2020, as well as taking a peek at what trends we can expect to see in 2021.'