News These Are the Most Popular Costco Products in Every State Kirkland Prosecco and Trident Fish Sticks are among the chain's bestsellers in multiple states. By Melissa Kravitz Hoeffner Melissa Kravitz Hoeffner Melissa Kravitz Hoeffner has spent over a decade working as a writer in New York City. She currently covers all aspects of food, dining, travel and lifestyle trends and the intersection of culture, business and politics in these areas. Her work appears in The New York Times, Real Simple, Vogue, Bon Appetit, Glamour, Time Out, Forbes, Conde Nast Traveler and several more publications. Food & Wine's Editorial Guidelines Published on April 22, 2024 Trending Videos Close this video player Photo: Food & Wine / Kirkland Signature / Goodles / The Hershey's Company Envying a nice find in a nearby Costco shopper’s cart is quite common, and adding that SKU to your own haul may just be human nature. After all, who can stand to miss out on a bulk deal when the opportunity presents itself? If you’re eager to peer into the Costco carts of shoppers nationwide, this new survey is for you. The coupon aggregation site CouponBirds.com looked at social metrics to determine which Costco products are the most popular purchases in each state. Mac and cheese, fish sticks, and Kirkland prosecco all made the list. And yes, products from Costco’s in-house brand, Kirkland, feature prominently as most states’ most popular items. Trader Joe’s Recalls Fresh Basil in 29 States and Washington, D.C. Due to Salmonella Outbreak Fans who frequent the many locations of the Washington-based big box retailer cited Trident Fish Sticks and Kirkland Prosecco as two of its most popular products. ablokhin / Getty Images The analysis didn’t source sales data from Costco but rather examined 50 popular hashtags and posts regarding Costco products across social media platforms including Facebook, X (formerly known as Twitter), Instagram, and Reddit. This methodology found the 30 most discussed Costco products as of March 2024. The number of comments about each product, along with Google trends data, was used to rank the 30 products in popularity, by state. Perhaps unsurprisingly, the most popular product overall is a convenience grocery that hits pasta cravings with a little added nutrition. Goodles Cheddy Mac White Cheddar Shells is the most popular item for Costco shoppers in Georgia, Mississippi, New York, and Ohio. That’s quite a regional stretch of Goodles lovers! Though the specialty product is not carried in every store, an eight-pack of Goodles' Cheddy Mac retails for $17.99 at Costco — about $2.25 per box — making it a bit cheaper than Target’s price of $3.39 per box. With food costs currently skyrocketing, any savings on groceries, particularly pantry nonperishables to stock up on, are welcome. Yes, the Rumors Are True, Sushi Is About to Come to a Costco Near You Though no other product is the most popular in four states simultaneously, several products have triple-state ties. Trident Fish Sticks, sold in a 4-pound bag in the freezer section, are most popular in Massachusetts, Virginia, and Washington. Reese's Dipped Animal Crackers are big hits in Kentucky, Montana, and Nebraska. General Mills Morning Summit Cereal has its best audience in Missouri, Pennsylvania, and Texas. And Kirkland Prosecco, Costco’s very own sparkling wine, wins the popularity contest in Arizona, California, and Illinois. Among the top Kirkland products, several necessities and more fun items topped states’ lists. Alaskans’ most popular purchase is Kirkland Premium Paper Towels; Floridians and folks in Maryland love Kirkland Three Berry Blend; Vermont and New Hampshire favor Kirkland Fresh Berries; South Carolina and Colorado are all about Kirkland Maple Syrup; New Mexico is getting dressed in Kirkland Leggings, and New Jersey loves Kirkland Signature Stretch Tite Plastic Food Wrap. That tracks, honestly. Up north, Maine shoppers go to Costco for Kirkland Premium Bath Tissue, Michiganders are filling carts with Kirkland French Vodka (often compared to Grey Goose), and the Sutton Place cooling throw is most popular in Wisconsin and Minnesota. North Dakotans know how to do Costco right: The food court hot dog-and-soda combo is the state’s most popular commodity, while South Dakota digs Kirkland Italian Style Beef Meatballs, as does Idaho. So Your Costco Rotisserie Chicken Is Green Inside — Now What? Connecticut and Hawaii have something in common, they both have the Woozoo Globe Fan as their most popular Costco purchase. Utah, Nevada, Oregon, and Tennessee all have unique favorites: Kirkland Diapers, Kirkland No Salt Seasoning, Bibigo Cooked Sticky Rice, and La Terra Fina Spinach Artichoke & Parmesan Dip & Spread, respectively. Kansas, Arkansas, North Carolina, and Louisiana shoppers didn’t post enough on social media for data analysis, and three states are still sadly without Costcos of their own. Rhode Island, West Virginia, and Wyoming are all Costco-free, for now. The Most Popular Costco Products in Every State 2024 Alabama: Kirkland Premium Paper TowelsAlaska: Kirkland Premium Paper TowelsArizona: Kirkland ProseccoArkansas: N/ACalifornia: Kirkland ProseccoColorado: Kirkland Maple SyrupConnecticut: Woozoo Globe FanDelaware: Kirkland French VodkaFlorida: Kirkland Three Berry BlendGeorgia: Goodles Cheddy Mac White Cheddar ShellsHawaii: Woozoo Globe FanIdaho: Kirkland Italian Style Beef meatballsIllinois: Kirkland ProseccoIndiana: Kirkland Signature Stretch Tite Plastic Food WrapIowa: Sanders Small Batch Wonders Sea Salt CaramelKansas: N/AKentucky: Reese's Dipped Animal CrackersLouisiana: N/AMaine: Kirkland Premium Bath TissueMaryland: Kirkland Three Berry BlendMassachusetts: Trident Fish SticksMichigan: Kirkland French VodkaMinnesota: Sutton Place Cooling ThrowMississippi: Goodles Cheddy Mac White Cheddar ShellsMissouri: General Mills Morning Summit CerealMontana: Reese’s Dipped Animal CrackersNebraska: Reese's Dipped Animal CrackersNevada: Kirkland Organic No Salt SeasoningNew Hampshire: Costco Fresh BerriesNew Jersey: Kirkland Signature Stretch Tite Plastic Food WrapNew Mexico: Kirkland LeggingsNew York: Goodles Cheddy Mac White Cheddar ShellsNorth Carolina: N/ANorth Dakota: Food Court Hotdog/Soda ComboOhio: Goodles Cheddy Mac White Cheddar ShellsOklahoma: N/AOregon: Bibigo Cooked Sticky RicePennsylvania: General Mills Morning Summit CerealRhode Island: N/ASouth Carolina: Kirkland Maple SyrupSouth Dakota: Kirkland Italian Style Beef meatballsTennessee: La Terra Fina Spinach Artichoke & Parmesan Dip & SpreadTexas: General Mills Morning Summit CerealUtah: Kirkland DiapersVermont: Costco Fresh BerriesVirginia: Trident Fish SticksWashington: Trident Fish SticksWest Virginia: N/AWisconsin: Sutton Place Cooling ThrowWyoming: N/A Was this page helpful? 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