The DW Stadium, home of English soccer club Wigan Athletic and rugby league side Wigan Warriors, will be renamed as The Brick Community Stadium under a new naming rights agreement with the local charity.
The deal with The Brick will run until the end of 2025, while the clubs will work to secure a long-term commercial stadium partner for 2026 and beyond.
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In addition to the name change for the multi-sports stadium, both clubs will work closely with The Brick to develop the partnership through community initiatives.
Wigan Athletic chairman, Ben Goodburn said: “The stadium is a spiritual home for so many of our loyal fans across both clubs, many of whom will have been, in some way, impacted by the positive work of The Brick.
“As an ownership group, we are hugely passionate about serving and supporting our local community as we look to help make a positive impact on the lives of our town’s residents.
“We therefore see this partnership with The Brick as the perfect fit and one we take great pride in.”
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By GlobalDataWigan Warriors chief executive, Kris Radlinski, added: “The Brick charity has been a cornerstone of Wigan. Naming the stadium in Wigan after their charity is a suitable tribute to their significant impact on the community.
“The renaming marks the beginning of our collaboration on meaningful projects aimed at providing every opportunity for success to the people of our town.”
The 25,000-seat venue, built and opened in 1999, was initially known as the JJB Stadium before being renamed the DW Stadium in 2009.
Wigan Athletic and Wigan Warriors are now owned by Mike Danson, who also owns GlobalData.
Danson acquired League One soccer side Wigan Athletic in June 2023 and took full control of the Warriors last December after former chairman Ian Lenagan stood down at the end of the 2023 season after 16 years of Lenagan family ownership of the club.
Lenagan departed after leading the Warriors to their 23rd Super League title.
Read: In The Boardroom with Wigan Warriors
Wigan – a “broken town” on the road to sporting reunification?
