Pixalate’s February 2025 UK Publisher Rankings: Top Mobile Gaming Apps For Programmatic Advertising Traffic Quality in the Apple App Store and Google Play Store

According to Pixalate’s February 2025 rankings, ‘Number Match’ is No. 1 on the Apple App Store, and ‘Traffic Escape!’ is at the top on the Google Play Store, within the ‘Video Gaming’ IAB app category in the UK

/EIN News/ -- London, March 05, 2025 (GLOBE NEWSWIRE) -- Pixalate, the market-leading ad fraud protection, privacy, and compliance analytics platform, today released the United Kingdom's February 2025 Top Mobile Gaming Apps Rankings for Programmatic Advertising Traffic Quality on the Apple App Store and the Google Play Store.

The report ranks mobile apps in the ‘Video Gaming’ IAB app category based on their programmatic advertising traffic quality, as measured by Pixalate’s Publisher Trust Index (PTI). Pixalate has also released a U.S. version of the report.

UK Mobile PTI Rankings: Top ‘Gaming’ Apps (February 2025)

Apple App Store

1. Number Match
2. Wordscapes
3. Woodoku
   
   

Google Play Store

1. Traffic Escape!
2. Block Blast!
3. Solitaire
   
   

Pixalate uses its proprietary algorithms to measure quality metrics, including invalid traffic (IVT, including ad fraud), Made For Advertising (MFA) risk, brand safety, ad density, viewability, reach, and other metrics. The Publisher Trust Indexes include rankings for over 235 countries across four global regions ( North America, EMEA, APAC, and LATAM). They also provide breakdowns by 20+ different IAB taxonomy website categories. Pixalate’s methodology can be found at Publisher Trust Index: Methodology.

Pixalate’s data science team analyzed over 16 million global open programmatic ad impressions across over 600k Google Play Store and Apple App Store mobile apps in the ‘Video Gaming’ IAB category in February 2025 to compile this report.

Download the full rankings here.

Pixalate uses its proprietary algorithms to measure quality metrics, including invalid traffic (IVT, including ad fraud), Made For Advertising (MFA) risk, brand safety, ad density, viewability, reach, and more. The Publisher Trust Indexes span rankings for 235+ countries across all four global regions: North America, EMEA, APAC, and LATAM. They also provide breakdowns by 20+ different IAB taxonomy website categories. Pixalate’s methodology can be found at Publisher Trust Index: Methodology.

Download the Reports

• US Publisher Trust Index - Top Games
• UK Publisher Trust Index - Top Games

About Pixalate

Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). pixalate.com

DISCLAIMER

The Publisher Trust Index (PTI) reflects Pixalate’s opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Our reports and indexes examine programmatic advertising activity on mobile apps and Connected TV (CTV) apps. Any insights shared are grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Indexes and herein should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees. This report is not intended to impugn the standing or reputation of any person, entity or app. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”.

Nina Talcott
                    ntalcott@pixalate.com