SIMPLYPROTEIN EXTENDS ITS “RAISE THE BAR FOR GOOD” CAMPAIGN TO RAISE $100,000 FOR CROHN’S AND COLITIS CANADA
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Through September 18, SimplyProtein is raising $100,000 for Crohn's and Colitis Canada through sales of two varieties of Crispy Bars and a matching donation.
Crohn's and Colitis Canada Logo
New September 18 Deadline for Donations Via In-Store/Online Purchases, Monetary Contributions & Matching
Now through September 18, 2024, $2 CAD of every SimplyProtein 4-pack of Crispy Bars in Dark Chocolate Almond or Peanut Butter Chocolate varieties sold in-store at Sobeys, Safeway, and Thrifty Foods, and online through Voila grocery service will be donated to Crohn’s and Colitis Canada, up to $50,000 CAD. Monetary donations can be made at https://crohnsandcolitis.ca/SimplyProtein. SimplyProtein’s parent company, Wellness Natural Inc., will be matching each donation, up to $50,000 CAD maximum, for a total of $100,000 CAD.
“Raise the Bar for Good” is the first major endeavour of SimplyProtein’s Wellness Crew, a group of employees who work to identify and enact initiatives that give back to the community, consumers, retail partners, and the world in thoughtful and meaningful ways.
“At SimplyProtein, we nourish people as if they are family, support the community like they are old friends, and take care of the planet like it is our backyard. Our mission is deeply woven into who we are as a company,” said Michael Lines, CEO and President, SimplyProtein. “As a Certified B Corp, we prioritise sustainability, do what we can to protect the planet, and stand firm in our commitment to community initiatives like this. With practicality and purpose, we utilise our resources and reach to promote better nutrition for all. We invite the public to join us as we ‘Raise the Bar for Good.’ Working together, we can make a meaningful impact for so many."
Crohn’s disease and colitis cause inflammation of all or part of the gastrointestinal tract impacting the body's ability to digest food, absorb nutrition, and eliminate waste in a healthy manner. The exact cause remains unknown, and as a result, there is no cure. More than 322,000 Canadians currently live with IBD, and a 46% increase is anticipated by 2035, including in children, who are among the fastest-growing affected groups. In 2023, every 11 minutes, another Canadian was diagnosed with the disease.
After learning about the large number of Canadians who suffer from Crohn’s disease and IBD, SimplyProtein chose to partner with Crohn’s and Colitis Canada. As partnerships like these can change the course of the disease for those Canadians and their families who face them daily, SimplyProtein’s commitment will help advance groundbreaking and world-class research into diagnosis, treatment, prevention, and ultimately a cure, and also enable Crohn's and Colitis Canada to provide the community with vital education, information, and support.
To learn more about the partnership between SimplyProtein and Crohn’s and Colitis Canada, please visit https://simplyprotein.ca/pages/sp-x-crohns-colitis. To follow the brand, check out Facebook @SimplyProteinUSA, Instagram @simplyprotein, TikTok @simplyproteinofficial, and LinkedIn @simplyprotein.
About SimplyProtein®
SimplyProtein believes that while life is complicated, choosing a better-for-you snack shouldn’t be. That’s why all SimplyProtein products aim to help simplify our efforts to better manage our nutrition without having to overthink, or compromise on ingredients, taste, or texture. Delicious and nutritious, SimplyProtein’s plant-based, protein-rich snacks are B Corp certified, gluten-free, vegan and kosher, making the ingredients of high-performing energy foods available to everyone. All products contain between 7 and 20 grams of plant-based protein, 5 or fewer grams of sugar, are low in calories, and contain no artificial flavours, colours or preservatives.
Owned by Wellness Natural Inc., a business that prioritises people and the planet, the brand’s protein-rich snacks include Crispy Bars, Dipped Bars, new Baked Oat Bars, new caffeinated Energy Bites, Ready-to-Drink Shakes, and new Restaurant-Style Tortilla Chips. The brand can be purchased across Canada in major retailers including Sobeys, Central Market, Costco, Loblaws, Meijer, Metro, The Giant Company, Voila, Thrive Market, Whole Foods, and many more, as well as Amazon.ca and SimplyProtein.ca To learn more about and follow our brand, check us out on Facebook @SimplyProteinUSA, Instagram @simplyprotein, TikTok @simplyproteinofficial, and LinkedIn @simplyprotein.
About Crohn’s and Colitis Canada
Celebrating 50 years in 2024, Crohn’s and Colitis Canada is on a relentless journey to transform the lives of people affected by Crohn’s disease and ulcerative colitis by finding the cures for these lifelong diseases and improving the quality of life of everyone affected. Follow us at crohnsandcolitis.ca, @getgutsycanada on Facebook, Twitter, Instagram, Tiktok, and at Crohn’s and Colitis Canada on YouTube and LinkedIn.
Susan Mallory
Masters Mallory Communications
Susan@MastersMallory.com
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